Is American Dream Nutrition your chance to live a healthy, wealthy life and to make your dreams come true? The American Dream Nutrition website claims it is. However, there is a lot they don’t say that you should know. Follow me to see the Devil in the details.
What is American Dream Nutrition?
American Dream Nutrition presents itself as your chance at “Living healthy and wealthy” and “making your dreams a reality.” Their Facebook page describes American Dream Nutrition as a “Health and Nutrition company that manufactures…effective and innovative products.”
Unfortunately, you won’t find any specific information on the American Dream Nutrition website about who they are or even where they are. You won’t even find a mailing address! Their lack of transparency is a huge red flag.
A Ghost Company?
I could not find an address for the company, a picture of their office building or a picture of their manufacturing facility. They appear to be a ghost company.
Real images of their company headquarters and manufacturing facilities would build credibility. Since those images aren’t on their website, I can only conclude they don’t have an office or a plant. It appears a third-party manufacturer produces their products.
American Dream wants you to commit your time and money to their program, but they won’t tell you who’s behind the company or even the company’s address. Why would you want to build a business with a company that hides from you?
Just Another MLM.
Regardless of their claims, American Dream Nutrition is nothing more than a multi-level marketing company that is dependent on recruiting members.
Each distributor must buy into the so-called opportunity by purchasing a product pack which costs that range from $54.95 to $349. Plus, to advance in rank, each distributor must commit to monthly auto-ship. In other words, a distributor must first buy-in. The Federal Trade Commission warns that a required buy-in is a hallmark of a pyramid scheme.
American Dream Nutrition Products.
The American Dream Nutrition product line includes PhytonZon, PureAquaMins, ChagaPlus, GetJuiced, Clear Heart, Nu-Derma Gold, Nitro Factor, Super Omega 3+6+9, and Wild Shiaga.
Dubious Product Claims.
True to form for the entire double-speak American Dream Nutrition website, product claims are dubious or non-existent.
For example, PureAquaMins is said to purify water, remove heavy metals, pesticides, and chloride, plus enrich your body with trace minerals, yet the product description does not explain how this is possible or what is in the product.
Some product claims are fuzzy at best. The only direct claim I could find for the American Dream Nutrition flagship product PhytonZon is on the bottle. It says, “PhytonZon® helps put your body back in order.” What does that mean?
Clear Heart, another American Dream Nutrition product, is just as wishy-washy about what it’s supposed to do. On the product page, it says, “…potential benefits people could experience…” In other words, this might work, we don’t know. Clear Heart costs $55 retail.
It is my opinion that the American Dream Nutrition products are over-priced by a very large margin. PhytonZon sells on Amazon for $59. ChagaPlus is $59 for 60 capsules. PureAquaMins is $45 for 2 ounces of unknown liquid, and Super Omega 3+6+9 gel caps are $55 for a 30 day supply.
Giving Back What?
Also concerning is the American Dream Nutrition “Giving Back” page on their website. On that page, American Dream Nutrition carefully tries to present the image that they donate to many charities.
While they claim they donate to charities, there is no evidence that they do. The wording of their claim is extremely vague.
For example, it says “American Dream donates a percentage from every bottle of product to deserving charities around the world…” That doesn’t mean anything and reads like double-speak.
Why can’t they say directly and specifically how much they donated last year and what charity received the money? You can bet their accountants know how much they donated if they donated anything at all.
Where’s the picture of them giving a big check to a charity? My guess is there isn’t one, and the amount they donated was trivial if anything.
In my opinion, this wishy-washy feel-good public relations ploy is meaningless. It’s nothing more than an attempt to create goodwill where there is none.
MLM is a Lousy Business Model.
At best, MLM is a highly inefficient strategy for moving product and making money.
In traditional marketing, a company tries to deliver a product as efficiently as possible to the marketplace. In traditional marketing, a company knows that consumers are free to choose from an array of products and typically buy the least expensive product available.
MLM is just the opposite. MLM burdens each product sale with layers of people taking a portion of the profit. And, because the largest consumer of MLM products is the distributors, a captured market, the price is jacked up as high as possible. It’s insane.
The pure insanity of MLM drives most distributors out of business within a few months.
Find ‘Em and Wind ‘Em.
In the 90s, I was in a large MLM and got to know the most successful people in the organization. What I discovered about successful MLM distributors was disheartening.
They had a couple of sayings that are revealing about the attitudes of MLM top earners. They would say “Find ‘em, wind ‘em and see who runs.” They also said, throw enough mud at the wall, and some of it will stick.
It was all about recruiting mass numbers of people. I left MLM when it dawned on me that in order to succeed I would have to become someone I did not want to be.
American Dream Nutrition is NOT about the Products.
In MLM, the real money is made by constantly recruiting large numbers of people into the organization faster than they can quit. Recruiting in MLM is like trying to fill a water bucket that has a hole in the bottom the size of your fist.
Selling the Dream.
Typically, a recruit is excited to join an MLM because they believe they will make a lot of money quickly and easily. They bought the dream of financial independence sold by the company.
However, after they have tried to convince their friends and family to buy over-priced stuff they don’t want and don’t need, they quit.
According to Pyramid Scam Alert, 99% of people recruited into MLM quit within three months.
The Pure Pyramid Scheme.
The dark side of the American Dream Nutrition opportunity is best understood when compared to a pure pyramid scheme.
A pure pyramid scheme does not promote a product. It makes money only through recruitment by selling the opportunity. Recruits pay money to join and might also pay a monthly fee to maintain their membership and for the privilege of earning over-rides on the people they recruit.
In exchange for paying to join and for paying a monthly fee, members can then sell the same opportunity to others and earn commissions.
An Example of a Pure Pyramid Scheme.
A pure pyramid scheme might charge a recruit $50 to join and then charge them $50 to continue as a member. In return, the new member can recruit others.
With each recruit who pays $50 to join and $50 a month to continue, their sponsor gets a portion of the money paid. The remainder of the money passes through the upline to the top of the organization.
Each level of the upline takes a portion of the money, but most of the money goes to a handful of people at the top.
Pyramid schemes are not legal in most countries. In the United States, the SEC states a pyramid scheme as dependent on recruitment and with little, or no retail sales to non-members.
The Covert Pyramid Scheme.
However, most pyramid schemes are not pure. They conceal their true nature by promoting expensive products and call themselves present themselves Multi-Level Marketing or Direct Sales organizations.
Instead of requiring a recruit to pay a fee to join their scheme plus a monthly fee, covert pyramid schemes, like MLMs, require a recruit to buy overpriced products and force them to continue to buy overpriced product each month.
Ask yourself, what is the difference between paying $50 to join an obvious pyramid scheme or paying $75 for $25 worth of product? In both cases, $50 of pure profit passes to the upline.
In a similar comparison, what is the difference of paying $60 a month to maintain membership in an obvious pyramid scheme and paying $60 month for $10 worth of product? In both cases, $50 of pure profit passes to the upline.
A Funny Look at MLM schemes:
Success with American Dream Nutrition Might Be Impossible.
If you hope to succeed as an American Dream Nutrition distributor, you will need to get very good at recruiting and managing people, and you’ll need skin as thick as a rhinoceros to deal with the rejection, complaints and sob stories. Plus, you’ll need a lot of energy to recruit people faster than people are quitting. That’s a crazy way to try to make money.
Thanks to the internet, there are far better ways to make money. More on that in a moment.
At best, as an American Dream Nutrition distributor, you will be building a business inside a business. That’s as good as MLM gets.
Ultimately, American Dream Nutrition will control your business. As a distributor, you will be at the mercy of American Dream Nutrition and the Federal Trade Commission. Either one can shut you down any time they wish.
If the FTC shuts down American Dream Nutrition, you lose your business. If the company goes bankrupt or the owners run off with the money, you lose your business.
As an American Dream Nutrition distributor, you can only promote their products. If you’re an American Dream Nutrition distributor and people stop buying your products, you’re dead in the water.
The Secret to Making Big Money in Sales.
People who make a lot of money in sales and marketing do not try to convince anyone to buy their stuff. It’s not possible to do that on a large scale. Plus, it’s frustrating and crazy-making.
Successful marketers help people by matching them with products that solve their problem.
For example, if you want to succeed in the anti-aging market, you find an anti-aging product you can believe in that really works and that will pay you a reasonable commission each time you sell it.
Then, you focus on finding people who will benefit from your product. It’s so much easier to make money that way.
When you combine this marketing philosophy with the power of the internet, your income potential is truly unlimited. Because of the tremendous earning potential and the personal freedom that comes with it, I recommend Affiliate Marketing to anyone who is eager to make money from home.
Have You Tried Affiliate Marketing?
With the right training, affiliate marketing is a very affordable business to start, and you never have to harass your family and friends. Also, as an affiliate, you own your business, and you can promote any product or service you wish.
You can even create an affiliate marketing business around something you enjoy so you build a business you love.
If you would like to learn more about affiliate marketing, I encourage you to enroll in the FREE Starter Level of the Online Entrepreneur Certification Course. That’s the place to begin, and it won’t cost you a dime.
In the FREE training, you’ll learn the fundamentals of Affiliate Marketing, be introduced to a mentor and meet a community of online marketers eager to help you succeed.
To Learn More, Go Here.
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