Now Lifestyle is a network marketing organization. Its members promote nutritional supplements, a fitness program, and a business opportunity. However, there is more to the story. Keep reading to see the Devil in the details.
Product Website: nowlifestyle.com
Product Cost: $50/month
Product Owner: Joel Therien
Opinion: NOT Recommended
What is Now Lifestyle?
Now Lifestyle is a network marketing company in the Health and Wellness niche. The owner, Joel Therien, has launched several companies in the past 18 years, including Global Virtual Opportunities Inc, Pure Leverage, Got Backup, and 7 Minute Workout.
Others have described Now Lifestyle as a Multi-Level Marketing company, otherwise known as an MLM. To learn more about network marketing and MLM, read my article “The Heartbreak of MLM.”
Is Now Lifestyle a Scam?
Regarding Now Lifestyle, I think it would be helpful to define what the term ‘scam’ means. The online Merriam-Webster’s Learner’s Dictionary defines scam as “a dishonest way to make money by deceiving people.” The foundation of a scam is deception.
While researching Now Lifestyle, I discovered a lot of essential information was missing from their website. I also found several red flags that should give anyone pause about joining.
The first time you visit the Now Lifestyle website, Joel Therien uses artificial urgency to try and pressure you into joining immediately. Artificial urgency is an unethical marketing method. An honest business does force its customers to make a hasty decision.
Because Joel Therien tries to force prospects to join immediately, it suggests there is little value in his offer.
Why I Do NOT Recommend Now Lifestyle.
There are several reasons I do not recommend Now Lifestyle. The biggest reasons are because it is a network marketing company and because it appears to be focused almost exclusively on recruitment rather than retail sales.
Also, like every network marketing company, Now Lifestyle has at its core a fatal flaw that makes it unsuitable as a business.
Is Now Lifestyle a Pyramid Scheme?
The difference between a genuine network marketing company and a pyramid scheme can be razor thin. To determine conclusively if Now Lifestyle is a pyramid scheme would require a formal investigation. However, the Federal Trade Commission reports that
“A lack of retail sales is . . . a red flag that a pyramid exists.” (FTC)
At the time of this writing, Now Lifestyle offers products in three categories. These categories include Health and Wellness, Nutritional Supplements and Business Automation Tools.
The Health and Wellness product is an in-home fitness program. The Business Automation Tools include an autoresponder, a lead capture system and landing page templates.
The Nutritional Supplements include only 5 products. Only 5! The products are two flavors of Whey Protein, an energizing capsule, and a psyllium fiber product. That’s the complete nutritional supplement line. Furthermore, there are no prices on the nutritional supplements and no way to order them.
Because you cannot buy the nutritional supplements, it begs the question “Why are they on the website?”
A lot of information is missing from the Now Lifestyle website. The cost of the products is unclear and there is no mention of how much commission you will make with each sale or what you will be paid for sales by your downline.
The nutritional products are pathetic and suggest their only purpose is to create the appearance of a legitimate network marketing company.
The focus of Now Lifestyle is the business opportunity. This focus combined with the pathetic product line suggests that retail sales are minimal. Given this fact, Now Lifestyle may meet the FTC’s definition of a pyramid scheme.
Joel Therien Skims 5%!
Read the Now Lifestyle earning disclaimer. You’ll find a link to it at the bottom of the website. About halfway down the earning disclaimer page, under “Affiliate Sales and Commissions,” you will discover that Joel Therien skims 5% of all commission payouts!
You will also discover that if you quit Now Lifestyle, you forfeit all owed commissions.
Fake Corporate Office.
On the Now Lifestyle website, you will see an image of a building with the Now Lifestyle logo over the front door, suggesting that the building is the Now Lifestyle corporate headquarters. However, it appears the logo on the building was photoshopped.
When I searched the Now Lifestyle business address in Google, I found the same building but there was no logo over the door. It looks like an empty building. This suggests that Now Lifestyle does not have a corporate office, although Joel Therien clearly wanted you to think otherwise.
You can check out the street address in Google by clicking here ===>Now Lifestyle Street Address.
Now Lifestyle’s Fatal Flaw.
Network Marketing can be very profitable for the founder of the organization and a few of his closest associates. However, for everyone else, it’s a fatally flawed business model.
When you join a network marketing company, you are investing your time, energy, emotions and resources into a business you do not control. You are building your business inside a larger business that is controlled by someone else. In other words, you are building their business for them.
They can change the rules at any time, sell the company or shut you down. You can lose everything you’ve worked for in an instant.
A Better Idea.
Also, never tie your business to a specific brand or product. If that product fails, your business will go down the tubes with it.
Instead, build your online business in a specific niche, take Health and Wellness for example. You can promote the best health and wellness products to the people who visit your site. If a product you offer fails, no problem, replace it with another product.
To learn how to build a thriving online business that you own and control, I recommend the Online Entrepreneur Certification Course. The first ten lessons are free. In the Online Entrepreneur Certification Course, you’ll discover how to build a profitable internet business on a shoestring. To learn more, Click Here.
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