At first glance, MOBE may seem impressive, but is the dream they are selling too good to be true? Keep reading to see if MOBE is right for you.
Name: My Online Business Education (MOBE),
aka My Online Business Empire and My Top Tier Business (MTTB)
Owner: Matt Lloyd
Opinion: Not Recommended
Update: June 13, 2018 – According to the website BehindMLM.com, the FTC has filed a lawsuit against MOBE and taken control of all MOBE assets. MOBE founder Matt Lloyd is in hiding. For more information visit BehindMLM.com and MOBE Receiver.
What Is MOBE About?
I do not recommend MOBE for several reasons. In my opinion, it does not pass a fundamental business analysis based on expected return on investment. In my opinion, if you join MOBE, you will lose money, and the more money you spend on MOBE, the more money you will lose. If you borrow money to join MOBE, you could be making payments for years and have nothing to show for it.
Please do not rush to join MOBE without a careful and thorough evaluation of the facts.
MOBE, otherwise known as My Online Business Empire, My Online Business Education, Internet Funnel Systems, 45 Minute Paydays or My Top Tier Business, appears to be a Multi-Level Marketing company that sells training courses and promotes a business opportunity. Similar training products can be found elsewhere on the internet for a fraction of the cost and the MOBE business opportunity can be very expensive to try.
If you visit the MOBE website, you will be greeted with smiling faces, images of success and promises of the ultimate business education. The MOBE website is very impressive with a good vibe, but can you trust it?
In a previous article, I was openly critical of MOBE and gave specifics for why MOBE would probably not be profitable for you. However, my website hosting provider was forced to take that article down. No reason was given for why the article was removed. As I write this new article about MOBE, I feel I must err on the side of caution.
In this article, I will walk you through a logical process of making your own decision about MOBE and refer you to specific documents on the MOBE website and elsewhere on the internet.
How to Make a Business Decision.
If you get involved with MOBE, you will be spending money in hopes of making money. Think of it as a business. Below are four rules that will help you make the right decision, or more importantly, help you avoid a bad decision.
In a moment, I’ll explain these rules in detail. Keep them in mind as you consider MOBE or any potential business.
- Never Make a Business Decision Based on Emotion.
- Never Invest in Something You Don’t Understand.
- Never Invest Money You Can’t Afford to Lose.
- Always Minimize Risk.
Never Make a Business Decision Based on Emotion.
The more a business uses emotions to sell an offer, the less value that offer has. Conversely, the more value an offer has, the less it has to be hyped with emotion. If you found a twenty-dollar bill no one has to tell you it’s valuable. You are naturally excited to find it.
The only way to sell a product that has no apparent value is to hype it with emotion. How much emotion does MOBE use to pitch their products?
It’s fun to get caught up in the excitement of making a lot of money. It can even be addictive. However, marketers use emotion to exploit an inherent weakness in the human mind.
We are emotional beings. Most people make decisions based on emotion and later use logic to justify that decision. When it comes to investing in a business opportunity making a decision based on how you feel usually leads to disaster.
One of the easiest emotions to evoke in others is the emotion of greed. Marketers know this. If you feel greedy for the thing MOBE is offering you will probably make a bad decision about it.
Check your emotions. Never invest in a business based on your emotions. MOBE can lead to considerable expense. Do not venture into MOBE while you are under their emotional spell. Wait a week to let your emotions cool. Also, consult with someone you trust who can look at the facts about MOBE with a level head.
Never Invest in a Business You Don’t Understand.
MOBE has 21 levels and each level costs money. There are also other products, expenses, and fees. Be sure you understand every expense and what you are getting for your money.
Do not take someone’s word for it. The only statements MOBE is legally bound to follow are the statements recorded in text on their website. Do not make a decision about joining MOBE based on what someone tells you. People have their own agendas and their own reasons for what they say to you.
Be sure you understand what you must do to earn money with the MOBE system. Can you do it? Is there a demand for the products MOBE is selling?
Keep in mind that successful businesses find a need and fill it. What need does MOBE fill? Do their products solve a problem for consumers at a fair price? Can people get a similar product somewhere else at a cheaper price?
Will you have to chase people and try to persuade them to buy MOBE products, or will people come to you because you have a quality product that solves their problem at a reasonable price?
Do you have to buy a MOBE product or level before you can sell that product or level? Does MOBE only sell to members?
Cost vs ROI.
If you join MOBE, you will be spending money. Before getting involved, you must have a clear understanding of what you can expect in return for your investment.
Now that you know you must not make a decision based on emotion and that you must have a clear understanding of the costs related to MOBE, it’s time to list each expense associated with MOBE and what you can expect in return.
Remember, you must use only the facts as written on the MOBE website, not what you heard in a webinar or what a MOBE affiliate told you. Be specific as possible.
Put It in Writing.
To help you decide if MOBE is right for you, I recommend you divide a piece of notebook paper into two columns. At the top of the first column, write ‘Cost.’ At the top of the second column, write ‘ROI’ for Return On Investment.
In the left column, list all of the expenses you will have when you join MOBE. There are 21 levels. Assume you will be encouraged to purchase all 21 levels. Write each level and the cost of that level in the left column. Also, list any additional expenses like extra workshops and monthly fees. Get this information from mobe.com.
Finally, add all the expenses in the left column together. Write this figure at the bottom of the ‘Cost’ column. This is how much it will cost you to go ‘all-in’ with MOBE.
Assume you will be encouraged to go all in and buy every level, every product, and every workshop, plus monthly fees. In a moment, we’ll look at what you can realistically expect to earn in return for investing in MOBE. For now, be sure you understand the costs.
Never Invest Money You Can’t Afford to Lose.
Imagine the worst-case scenario. You go all in with MOBE, invest all the money represented in the left column and never make a profit.
Not only do you not make a profit, but you can’t get any of your money back either. Can you live with that? Can you afford to lose all the money you put into MOBE?
How Much Will You Make?
No one can guarantee how much money you will make with any business. There are too many variables.
However, if the MOBE website or a MOBE affiliate gave you the impression that you will make a lot of money with MOBE, you owe it to yourself to dig deeper and see the facts.
The MOBE Income Disclosure clearly states that the average MOBE consultant earns less than $700 a year in commissions. Considering how much people pay to be a member of MOBE, how many members do you think earn their money back and break even? What are the odds you will make more than you spent with MOBE?
You can see the percentage of members who make money with MOBE if you go to their “Income Disclosure” page and scroll to the bottom. Pay close attention to the percentages of members and how much they earn. Is it different than you expected?
You will find the Income Disclosure link at the bottom of the mobe.com website.
Always Minimize Risk.
In any business venture, there are risks and factors you cannot control. As we saw when we cataloged the costs of MOBE, your risk exposure can be very high.
The purpose of a business is to make money, not to spend money. If you spend a lot of money to start a business, it will take longer to earn that money back and show a profit. The longer it takes to show a profit the easier it is to become discouraged and quit.
When starting a business, you always want to keep your expenses as low as possible for several reasons. What if you discover the business model is flawed or no one wants your product or you hate it or you’ve been lied to?
If you borrowed money to join MOBE, you could be making payments for years without anything to show for it.
Before you give MOBE your money, please search Google for ‘MOBE Complaints.’
Read the Federal Trade Commission Statement.
Before you get involved with MOBE, read this statement from the FTC and be sure you understand it.
As you read the FTC Statement, ask yourself how do the characteristics portrayed by the FTC relate to MOBE?
- Do you have to buy a MOBE product or level before you can sell that product or level?
- Does MOBE sell products to non-members or does it only sell to members?
What did the FTC say about organizations that demand their members buy a product before they can sell that product? What did the FTC say about organizations that only sell to members?
The Last Word on MOBE.
Are you interested in MOBE because of the MOBE products or are you only interested in MOBE because of the dream they promote of making a lot of money? If you read the MOBE income disclosure, you will know that the average MOBE member earns less than $700 a year in commissions.
As I mentioned at the top of this article, I do not recommend MOBE. In my opinion, if you join MOBE, you will lose money, and the more money you spend on MOBE, you more money you will lose. If you borrow money to join MOBE, you could be making payments for years and have nothing to show for it.
A Better Option.
If you want to make money with the internet, affiliate marketing is an excellent way to do it, IF you don’t overspend on training, support, and tools. The truth is, affiliate marketing is an easy and affordable business to get into. When you’re smart about it, you can get everything you need to learn affiliate marketing AND manage a thriving affiliate marketing business, including all the tools and web hosting for less than a $100 a month.
However, don’t rush out to spend money. Start small and start for free. The place to learn affiliate marketing is the Online Entrepreneur Certification Course. The starter level is FREE and includes free training, support and one-on-one mentoring. No credit card needed.
To learn more about the Online Entrepreneur Certification Course, Click Here.
If you found this article helpful or have experience with MOBE, please leave a comment below. Thank you!