Can you really lose weight by drinking coffee? Cellis says you can. Cellis is a new Multi-Level Marketing company that offers a weight loss coffee, nutritional supplements, and an income opportunity. This article is a critical perspective on Cellis’s flagship product, Cellis Joe+, and the Cellis business opportunity. My objective is to show how the Cellis opportunity resembles an illegal pyramid scheme and how Cellis Joe+ is outrageously overpriced.
Product: A Direct Marketing Business Opportunity
Cost: $536 or $1036 to get started, then $67/month autoship.
Owner: Korey Johnson
Opinion: Not Recommended
Cellis Joe+ and the Cellis Health Opportunity:
Cellis was created by Korey Johnson, a former top distributor with Valentus and there are many similarities between the two companies.
Like Valentus, Cellis is Focused on Recruitment. The primary focus of the company is to recruit distributors who buy the Cellis opportunity by either paying $536 for a Lifestyle Pack or $1036 for a VIP Lifestyle Pack. The difference between the two packs is the products they contain and compensation.
In addition to purchasing either a Lifestyle Pack or a VIP Lifestyle Pack, a distributor must also commit to monthly auto-ship. The minimum auto-ship costs $67 a month. For $67, you get 30 servings of Cellis Joe+ instant coffee. That’s $2.23 a serving.
To put the cost of Cellis Joe+ into perspective, Folgers single serving instant coffee costs about 15 cents and Starbucks single serving instant coffee costs about 65 cents. Neither Folgers or Starbucks promotes their coffee as a weight loss beverage.
Why is Cellis Joe+ So Expensive?
There are two very good reasons why Cellis Joe+ costs 15 times more than Folgers. In a moment I’ll explain in detail why Cellis Joe+ is so outrageously expensive and how that inflated price is integral to the Cellis money-making scheme. However, for now, I want to show you why Cellis Joe+ is different.
Cellis Joe+ Magic Dust.
In addition to instant coffee, Cellis Joe+ also contains added caffeine and a proprietary blend of Garcinia Cambogia, L-Theanine, and Dihyderberberine.
Drugs.com cites several small medical studies that indicate Garcinia Cambogia may help with weight loss. However, they emphasize the medical studies were limited. Also, they cite that the dosage in the studies ranged from 1,500 to 4,667 mg. We don’t know how much Garcinia Cambogia is in Cellis Joe+. 90 servings of pure Garcinia Cambogia costs about $20, or about 22 cents a serving.
L-Theanine is a phytochemical found in green tea and some mushrooms. It can foster relaxation without drowsiness and is said to be a powerful stress fighter. Again, we don’t know how much L-Theanine is in Cellis Joe+, but the recommended dose is 100-200 mg once or twice a day. 500 doses of pure L-Theanine costs about $16 online, or about 3 cents a dose. That’s enough to last several months.
Dihyderberberine appears to have the potential to help the body maintain healthy cholesterol, triglycerides, and LDL cholesterol levels. Unfortunately, Dihyderberberine may also cause stomach upset and may interact with antibiotics and some medications. Like the other ingredients in Cellis Joe+, we don’t know how much Dihyderberberine is in it. However, the recommended dose is 500 mg taken three times a day. 400 doses of pure Dihyderberberine costs about $40 online, or approximately 10 cents a dose.
Over Two Bucks a Teaspoon!
A single packet of Cellis Joe+ is 4.2 grams. 4.2 grams equals one teaspoon. When you buy a single serving of Cellis Joe+, you are paying $2.23 for a teaspoon of instant coffee with added supplements that would cost very little if you bought them separately.
To look at it another way, a single serving of Cellis Joe+ is 4.2 grams or 4200 mg. The recommended serving of Garcinia Cambogia, L-Theanine, and Dihyderberberine totals 2200mg (Garcinia Cambogia 1500 mg, L-Theanine 200mg, Dihyderberberine 500mg). If Cellis Joe+ provides a full serving of these supplements, that will leave less than ½ a teaspoon of instant coffee in a serving of Cellis Joe+.
How’s That Joe Taste?
If Cellis Joe+ is half chemical supplements and half instant coffee, I can’t imagine it tastes very good.
At this point, I think it is reasonable to conclude that Cellis Joe+ either contains a proper serving of weight loss supplements and tastes like a chemistry set. Or, it tastes like instant coffee and does not contain a proper serving of weight loss supplements.
A single serving of Cellis Joe+ is a teaspoon. There simply isn’t enough volume in a teaspoon to provide both a proper serving of supplements and coffee.
It’s NOT About the Coffee.
Cellis is not about coffee. Cellis is about the so-called business opportunity. More precisely, it’s about funneling large sums of money from the masses at the bottom of the organization to a handful of people at the top.
A Pure Pyramid Scheme.
To better understand the true nature of the Cellis opportunity, it may be helpful to understand how a pure pyramid scheme works.
A pure pyramid scheme makes money solely through recruitment. The only product is the opportunity. Recruits pay a large amount of money to join and may also pay a monthly fee to maintain their membership.
In exchange for paying to join the scheme and for paying a monthly fee, members can then sell the same opportunity to others and earn commissions.
An Example of a Pure Pyramid Scheme.
A pure pyramid scheme might charge a recruit $500 to join and then charge them $60 to continue as a member. In return, the new member can recruit others.
With each recruit who pays $500 to join and $60 a month to continue, their sponsor gets a portion of the money received. The remainder of the money filters through the upline to the top of the organization. Each level of the upline takes a portion of the money, but most of the money goes to a handful of people at the top.
Pyramid schemes are illegal in most countries. In the United States, the Federal Trade Commission defines a pyramid scheme as dependent on recruitment and with little to no retail sales to non-members.
The Covert Pyramid Scheme.
Most pyramid schemes conceal their true nature by promoting expensive products and present themselves as Multi-Level Marketing organizations.
Instead of requiring a recruit to pay a large fee to join their scheme plus a monthly fee, covert pyramid schemes require a recruit to buy overpriced products and to continue to buy overpriced product each month.
Ask yourself, what is the difference between paying $500 to join an obvious pyramid scheme or paying $536 for $36 worth of product like Cellis requires? In both cases, $500 of pure profit goes to the upline.
In a similar comparison, what is the difference of paying $60 a month to maintain membership in an obvious pyramid scheme and paying $67 month for $7 worth of product? In both cases, $60 of pure profit goes to the upline.
A Humorous Look at MLM schemes:
Success with Cellis Might Be Impossible.
If you hope to succeed as a Cellis distributor, you will need to get very good at persuading people to pay a minimum of $536 upfront and $67 per month for a dubious product they don’t want, and they don’t need. That’s a tough way to try to make money.
At best, as a Cellis distributor, you will be building a business inside a business. Ultimately, Cellis controls your business. As a Cellis distributor, you will be at the mercy of the company and the Federal Trade Commission.
If the FTC shuts down Cellis, you will lose your business. If Cellis goes bankrupt or the owners run off with the money, you will lose your business.
As a Cellis distributor, you can only promote Cellis products. If you’re a Cellis distributor and people stop buying the Cellis products, what will you do?
Like Pushing a Noodle.
If people were willing to spend $2.23 for a serving of instant coffee with added supplements, the big coffee companies would be selling it. There is NO MARKET for over-priced instant coffee.
Trying to talk people into buying an expensive product they don’t want, and they don’t need is a lousy way to try to make money. It’s like pushing a noodle. It takes a lot of effort, and at the end of the day, there is very little to show for it.
How to Succeed at Sales Without Really Trying.
Successful sales professionals don’t try to talk anyone into buying anything. Successful sales professionals find someone with a problem, and then they find a product that will solve that problem.
Sales professionals help people solve problems. It’s so much easier to make money that way.
Successful Affiliate Marketers are sales professionals too. The difference is they use the internet to help lots of people solve problems.
Have You Tried Affiliate Marketing?
Are you searching for a genuine way to make money on your terms? Consider Affiliate Marketing.
Affiliate marketing is not difficult to learn, and it should not cost much either, but it does require patience and commitment to see results.
The FREE Starter Level of the Online Entrepreneur Certification Course is the place to start. It doesn’t cost a dime. You’ll learn the fundamentals of Affiliate Marketing, and you’ll meet a community of marketers eager to help you succeed. You’ll never have to go it alone.
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