Can you really build a business selling \u201cneurological coffee\u201d and other \u201cfunctional beverages\u201d with Valentus? CEO Dave Jordan says you can, but there\u2019s something you should know before you marry your fortune to magical coffee.\n\nProduct:\u00a0 A Direct Marketing Business Opportunity\nWebsite: valentus.com\nPrice: $59.95 to $499.95\nOwner: Dave Jordan\nOpinion: Not Recommended\nClick to DISCOVER a Proven Path to Financial Independence!\n\nWhat is Valentus?\nValentus is a multi-level marketing company that promotes \u201cfunctional beverages.\u201d\n\nTheir product line includes; SLIMROAST\u2122 OPTIMUM, PREVAIL TRIM\u2122, PREVAIL ENERGY\u2122, IMMUNE BOOST\u2122, BREAKTHROUGH AM\/PM\u2122, SLIMROAST COCOA\u2122, PREVAIL SLIMROAST\u2122, PREVAILMAX\u2122, KETO CREAMER\u2122, and PREVAIL-K9\u2122.\n\nRead Why Affiliate Marketing is Better than MLM\nA Valentus Review.\nIn this review, I focus on the most popular Valentus product and the Valentus business opportunity.\nMagic Coffee?\nAccording to the Valentus website, their flagship product is SLIMROAST\u2122 OPTIMUM, which is essentially instant coffee enhanced with energizing and mood-lifting supplements. It's promoted on valentusproducts.com as a \u201cWeight management Coffee.\u201d\n\nIn the business opportunity, video SLIMROAST\u2122 OPTIMUM is described as coffee with a purpose that will help you lose weight, crush cravings and support mood.\nValentus Slim Roast Contains Illegal Stimulant\nOctober 24th, 2019 Update - The FDA and Medsafe, the New Zealand Medicines and Medical Devices Safety Authority, warn that Valentus SlimRoast contains the stimulants Phenethylamine and Dimethylamine (DMAA).\n\nPhenethylamine and Dimethylamine (DMAA) are synthetic stimulants that act on the body, much like amphetamines.\n\nDMAA is illegal in the United States and regulated like a prescription drug in New Zealand.\n\nIt has been associated with severe, life-threatening side effects such as agitation, anxiety, psychological effects, cardiovascular effects, increased heart rate, increased blood pressure and neurological effects.\n\nDMAA is a synthetic stimulate initially used in nasal decongestants and later banned.\n\nThe FDA considers DMAA an unsafe food additive and advises consumers NOT to buy or use dietary supplements containing DMAA because of possible health risks.\n\nDMAA is NOT approved as a dietary supplement.\n\nPhenethylamine is thought to be unsafe for most people and may trigger manic episodes, hallucinations, and delusions in some people.\nDoes It Work?\nApparently not.\n\nIn some of the SLIMROAST\u2122 OPTIMUM sales material, it claims to be the \u201c\u2026first weight loss coffee that really works.\u201d However, I have not found anything that substantiates this claim. In fact, it doesn\u2019t appear to work for Dave Jordan, founder, and CEO of Valentus!\n\nThere are many pictures of Dave Jordan online. I have yet to find one where he appears slim.\nClick to DISCOVER a Proven Path to Financial Independence!\nMeet Dave Jordan.\nIn the video below. Ask yourself does Dave Jordan appear to be managing his weight?\n\nSuccessfully promoting a product that does not work is difficult.\nIt\u2019s Just Instant Coffee.\nPeople are not overweight because they have not been drinking SLIMROAST\u2122 OPTIMUM. Barring medical issues, weight management is the result of lifestyle choices and perhaps emotional issues as well.\n\nSLIMROAST\u2122 OPTIMUM is not magical. It\u2019s just instant coffee with trace amounts of mood and energy enhancing supplements, and green tea extracts.\n\nYou can get the same supplements online for pennies per serving here and add them to your beverage of choice. Or, just drink green tea.\n\nAlso, if you are looking at the Valentus opportunity, you should know that there are several competing weight-loss coffees on the market that cost less. Walmart has one and Amazon has several.\nNo Retail Prices.\nThere are no retail product prices listed on the Valentus website. You\u2019ll have to contact a Valentus distributer to get prices. Or, check Amazon or eBay.\n\nI found it on Amazon for $109.99 for two boxes containing a total of 48 servings. That\u2019s approximately $2.29 a serving! A serving contains 3.6 grams of coffee which is about a teaspoon.\n\nThe fact that the company does not have retails sales is a red flag. Lack of retail sales suggests that the majority of the company\u2019s revenue is coming from recruiting new distributors. According to the Federal Trade Commission, if the majority of a company\u2019s revenue comes from recruitment, it may be a pyramid scheme.\nWhat is Valentus, Really?\nAt best, Valentus is a Multi-Level Marketing company and that\u2019s NOT a good thing. \n\nValentus describes itself as a Direct Marketing company, but MLM is a more appropriate description because the sales force is built on multiple levels and compensation is paid out based on a distributor's level in the sales force.\n\nMLM is the most inefficient business model imaginable. It\u2019s a lousy way to try to make money. Most people who try MLM never break even.\nExpensive Products.\nUnlike traditional retail supply chains, in MLM a product must be priced high enough to support multiple levels of upline.\n\nEvery level above the distributor who makes the sell gets a piece of the commission. This means the products must be heavily over-priced.\n\nFor example, Starbucks\u00a0Italian Roast instant coffee is only 65 cents, compared to the same serving size of SLIMROAST\u2122 OPTIMUM which is $2.29 a serving! Three and a half times more expensive than the most expensive mass-marketed coffee available.\n\nFolgers instant coffee is about 15 cents per serving, making\u00a0SLIMROAST\u2122 OPTIMUM 16 times more expensive than mid-market\u00a0coffee!\n\nNot only does the top-heavy commission structure mean products\u00a0are overpriced, but it also means that most of the revenue from the bottom of the organization is funneled to a handful of people at the top.\n\nI suspect that is the true purpose of MLM.\n\nPerhaps the only way Valentus can sell their expensive instant coffee is to convince people it\u2019s magical. It\u2019s not. Or, to convince people that the Valentus income opportunity will help them fulfill their dreams, which is doubtful.\nSelling the Dream.\nPeople don\u2019t spend two bucks for a teaspoon of instant coffee unless it has an amazing flavor or magical properties.\n\nMaybe the only way to sell the Valentus opportunity is to sell the dream of making lots of money.\n\nOn their website, the recruiting video mentions enjoying more free time, more money and better health. Who wouldn\u2019t want that, if it were true?\n\nIf you are considering buying into the Valentus opportunity, ask yourself, is it because of the products? Or is it because you believe you will make lots of money? Have you been sold a dream?\n\nIf you are passionate about the Valentus products and can tirelessly promote them without ticking off your friends and family, AND you can easily absorb the recurring cost of monthly auto-ship, AND if you can recruit legions of people to join your team maybe Valentus is your calling.\n\nHowever, if you are just searching for a legitimate way to make money, I would advise caution.\nPay to Play.\nIronically, while there are no product prices or retails sales on the Valentus website, there are prices for the distributor starter packs. Prices range from $59.95 to $499.95. Clearly, the focus of the company is recruitment.\n\nThat\u2019s not good.\n\nIf you want to sell Valentus products, you must first pay for the privilege. On the website page promoting the opportunity, we are told \u201cTo advance ranks\u2026 you will be required to purchase the Business Builder Pack.\u201d\n\nThis sounds like Pay to Play to me, another red flag that might indicate a pyramid scheme.\n\nI\u2019m reminded of the scene from the novel \u201cThe Adventures of Tom Sawyer,\u201d where Tom persuades his friends to pay him small treasures in exchange for the privilege of whitewashing the fence.\n\nThe same thing is happening with the Valentus opportunity. Valentus expects you to pay them for the privilege of selling their products.\n\nWalmart doesn\u2019t pay their suppliers for the privilege of selling their products, neither does Amazon. In fact, there are tens of thousands of businesses online that will gratefully PAY YOU to sell their products.\n\nIt doesn\u2019t make sense to pay a company for the privilege of making THEM money.\nValentus Compensation Plan.\nThe Valentus Compensation Plan can be found on their website.\n\nThe Valentus compensation plan rewards distributors for signing up for monthly auto-ship and for recruiting new distributors who also sign up for monthly auto-ship.\n\nScamAvenger Girl!\n\nIn other words, the entire structure is dependent on recruitment and locking people into auto-ship, not retail sales.\n\nThis is troubling because the FTC litmus test for a pyramid scheme is whether or not the majority of a company\u2019s revenue comes from recruitment or retail sales.\n\nBase on the evidence apparent on the Valentus website, it appears that the majority of the revenue is earned by recruiting new distributors which indicates Valentus may be a pyramid scheme.\nThe Trouble with MLM.\nWhen you build a business with an MLM company like Valentus, you are actually building a business inside a business. You are treated like an independent business person when it suits the company, but your behavior is controlled like an unpaid employee.\n\nIn the case of Valentus, if you are a distributor, you are helping Dave Jordan build his business and paying him for the privilege.\n\nWhen you build a business inside a business, all your work and investment is vulnerable. At any moment, everything you\u2019ve built can be taken away. The rules can change. Your downline can be taken away from you. The company can go bust or get shut down by the FTC.\n\nMLM companies typically have a short lifespan.\nThe Last Word on Valentus.\nMLM in any form is an expensive and difficult way to try to make money. Plus, if you become a distributor for Valentus, you will be committed to monthly auto-ship which is like creating a new monthly bill. Who needs that?\n\nThe sales pitch, the perceived magical qualities of the product and the group energy can be intoxicating. However, if you are looking at Valentus as an opportunity to make money, you owe it to yourself to remove your emotions from the equation.\n\nTake a cold hard look at Valentus before you commit your time, energy and treasure.\n\nIf possible, discuss the opportunity with a trusted friend who can help you analyze the business and the opportunity from a rational perspective. Purchase sample products and take a few days to fully test them.\n\nAlso, have a clear understanding of what you hope to achieve as a Valentus distributor and determine to your satisfaction if your objective is realistic.\n\nDo you have the personality and energy to succeed in MLM? In my experience, people who succeed with MLM are high-energy and charismatic and have influence over large numbers of people.\n\nMLM has a huge turnover. Distributors are constantly quitting. Recruiting is like trying to fill a bucket that has a large hole in the bottom. You must be able to recruit new distributors faster than old distributors are leaving. It\u2019s difficult and most people can\u2019t do it.\n99% Lose Money with MLM.\nResearch conducted by Jon M. Taylor, MBA, Ph.D., Consumer Awareness Institute, shows that less than 1% of the people who try MLM succeed with it. It no surprise that this 1% is at the top of the pyramid. 99% of the people who try MLM lose money.\n\nHere's where it gets sick.\n\nThe only way anyone can succeed with MLM is to recruit an army of distributors. What kind of person can recruit hundreds, if not thousands, of people knowing that 99% of them will lose money?\n\nAnother way to look at it, if you want to succeed with MLM, you will have to callously recruit hundreds, maybe thousands of people, look them in the eye, sell them the dream of financial independence, and motivate them to buy boatloads of overpriced products while knowing they don't have a snowball's chance in hell.\nClick to DISCOVER a Proven Path to Financial Independence!\nHere's a Better Option for YOU...\nWork at Home in Your Pajamas.\n\nI understand the desire to improve your financial life, kick the boss the curb, live on your own terms.\n\nI understand why people fall for the dream sold by MLM. I fell for it more than once.\n\nThe dream of financial freedom is an honorable dream, but MLM won't get you there. However, online marketing will, if you get the right training and do the work.\u00a0\n\nAnd it's not hard.\n\nI'm convinced anyone who can write an email and search online has the capacity for building a profitable internet marketing business. But don't take my word for it. See for yourself. Try the FREE Starter Level of the Online Entrepreneur Certification Course.\n\nIn the FREE course you'll discover the basics of affiliate marketing and you'll meet an amazing community of digital marketers ready to help you succeed. There's no risk. Try it out without spending a dime. If it's not for you, you haven't lost anything. If it is for you, I think you'll be excited that you finally found a way to achieve your dream of financial freedom.\n\nWhen you sign up for the FREE Starter Training through this website, I'll coach you one on one.\n\nTo Learn More, Go Here.\n\nRelated Articles:\n\nWhy Affiliate Marketing is Better than MLM\n\nThe Heartbreak of MLM\n\nHow to Evaluate an MLM Company\n\nIs MLM a Scam?\nIf you found this article helpful or have experience with Valentus, please leave a comment below. Thank you.