Success by Health claims you can make money while making a difference. But, is it a good opportunity? And, is it right for you?
Is Success by Health a good opportunity? The Success by Health website does not provide enough information to make an informed decision about the opportunity. The SBH website does not provide an Income Disclosure showing the average commissions earned by affiliates. Without a detailed Income Disclosure, due diligence is impossible.
In this article, I take an objective look at the Success by Health business opportunity. My goal is to help you figure out if the SBH opportunity is right for you.
The Success by Health Opportunity.
The only sure thing about the SBH opportunity is that it will cost you money.When considering the SBH opportunity, you must, first and foremost, protect your assets. Proper due diligence is essential.
Because Success by Health does not publish an Income Disclosure, proper due diligence is not possible. We can’t know how much affiliates are earning or what your probability of success might be. And, we cannot determine if the opportunity is genuine or not.
It costs money to join SBH. Depending on the option you choose, it might cost a lot of money.
Success by Health has a strict no refund policy. Once you spend money with SBH, you cannot get it back.
Ganoderma coffee and tea, similar to the products sold by Success by Health, are available from competitors for a lower price.
Cool Your Jets.
The Success by Health website has a lot of feel good and exciting messages. In the videos, the speakers say all the right things. And the Commission Plan shows the potential for earning millions of dollars. It’s all very exciting.However, to properly evaluate the Success by Health opportunity, it is essential that you cool your jets, take a step back and look at the opportunity like a professional business person.
In his book, The Art of the Deal, Donald Trump reminds us that “Sometimes the best investment is the one you don’t take.”
Success by Health has a strict no refund policy. Before you spend money with SBH, you owe it to yourself to take time to make the right decision.
Sleep on it and consult with a friend or family member whose judgment you trust.
If you decide not to join Success by Health, you can always join later. However, if you rush to join and discover it isn’t for you, you cannot get your money back.
What Do You Hope to Achieve?
If you are considering joining Success by Health as an affiliate, first determine what you hope to achieve with the opportunity.
What do you hope to get from the SBH opportunity?
Do you hope to earn supplemental income? Replace your job? Or become wealthy? Be very clear about this. Write it down.
Moving forward through this article, as you discover new information or insights, ask if Success by Health can help you.
Most business opportunities require an investment. Anytime you make an investment you risk losing it. This is true for Success by Health too. If you join Success by Health as an affiliate, you will spend money and you will risk losing it.
As we look more closely at the Success by Health opportunity, ask yourself; Is it worth the risk?
The minimum cost for becoming a Success by Health affiliate is $49. This fee permits you to sell SBH products retail. As a retail affiliate, you will only earn commissions on the sales you make.
There are other ways to earn money as an affiliate, but they may require additional investments.
You might be encouraged to enroll in auto-ship where you agree to buy a minimum number of products each month. A minimum dollar amount for auto-ship suggested in the Success by Health Commission Plan is $60 a month.
You may be encouraged to purchase an Accelerator Pack for $500 or a Super Accelerator Pack for $1,995.
You may also be encouraged to pay for training events and workshops. The Red/Millionaire Workshop Combo costs $1,590 and is non-refundable.
In addition to these direct costs, you will probably have additional business expenses too.
The Risks.Success by Health has a strict no refund policy.
If you join SBH as an affiliate, be prepared to invest time and money and to accept the possibility of failure and loss.
It’s possible that you could pay to join SBH and purchase products, and maybe pay for a training event, but never make back the money you spent.
Do not put money into Success by Health you cannot afford to lose.
Don’t borrow money.
If you borrow money to invest in SBH and then discover the opportunity is not for you, you might be stuck with a debt that takes months or years to pay off.
Beyond the money you might lose, you may also risk your credibility and relationships.
Protect Your Relationships.
Direct sales sometimes encourage affiliates to approach family and friends about the opportunity or to buy products. This sales tactic might put an unhealthy strain on relationships.
Personal relationships are essential to your mental health and enjoyment of life; don’t try to make money from them.
If you are successful with SBH, the people in your life will naturally ask about your success.
Success by Health Due Diligence.
Before committing to any opportunity or investment, it is essential to conduct thorough due diligence. It is your responsibility to determine the truth about an opportunity and if it is right for you.
Remember, Jay Nolan, the CEO of Success by Health, is a businessman, and as a businessman, he is committed to maximizing his profits. There is often a thin line between ethical and unethical behavior. And, what is fair or unfair is typically a matter of perspective.
When considering the SBH opportunity, you must first and foremost, protect your assets. Proper due diligence is essential.
Unfortunately, the SBH website does not reveal anything specific about the company, the products or the opportunity. The lack of transparency on the Success by Health website is concerning and makes it impossible to conduct proper due diligence.
According to fine print found on the Success by Health Commission Plan, you are NOT guaranteed an income.
The only sure thing about the Success by Healthy opportunity is it will cost you money.
What is Success by Health?
According to David G. Eisenstein, an attorney representing SBH, Success by Health is a direct sales company which distributes its products through affiliates.
Ironically, Mr. Eisenstein’s website states that he has “40 years of nationwide experience as a practicing lawyer with an emphasis on (MLM) network marketing litigation.” (Source: davideisenstein.com)
Not a Member of DSA.
Although Mr. Eisenstein defines Success by Health as a direct sales company, it is not a member of the Direct Selling Association.
Success by Health is not required to be a member of the DSA. Many direct sales companies are not members. However, the DSA does set the ethical standard for the direct selling industry.
All members of DSA commit to following a Code of Ethics that protects salespeople and consumers from false earning and product claims, and unethical sales tactics. Read the DSA Code of Ethics.
DSA Requires an Income Disclosure.
Two specific requirements of DSA members is to provide an accurate Income Disclosure and to buy products back from affiliates.
An accurate Income Disclosure is essential to conducting proper due diligence on an opportunity. Without an accurate Income Disclosure, it is impossible to determine the probability of success or if anyone is succeeding with the opportunity.
DSA Requires a BuyBack Program.
Direct sales companies that are NOT members of DSA may exploit affiliates by persuading them to buy large amounts of products with the promise they can sell the products at retail and earn a profit.
Unfortunately, when an inexperienced affiliate buys a lot of product, they are often stuck with surplus product they cannot sell. This tactic of encouraging new affiliates to buy lots of products is profitable for the company but often causes the affiliate to lose money.
To protect affiliates, the DSA Code of Ethics requires all members to buy back surplus products from affiliates.
Success by Health is NOT a member of DSA and it does NOT have a buyback program. In fact, it has a NO REFUND policy.
A no refund policy combined with the Success by Health product bundles, Accelerator Pack for $500 and Super Accelerator Pack for $1,995 could cause a new affiliate to get stuck with a lot of surplus products they cannot sell.
And, since Success by Health does not have a buyback program, the affiliate could money.
No Income Disclosure.
Because Success by Health does not have an Income Disclosure, there is no way to determine if the opportunity is genuine or not.
Not only does Success by Health not have a product buyback program, it specifically states that it has a NO REFUNDS policy.
When you give Success by Health your money, you won’t get it back.
Success by Health Sells a Dream.
Success by Health sells a dream of living to 120 and enjoying success on multiple levels, including mental, emotional, physical, social, financial and spiritual. That sounds good, but you won’t find any substance behind these feel-good assertions on the Success by Health website.
The foundational message implied on the Success by Health website is that it’s possible to make money by selling the Success by Health brand Ganoderma coffee, tea and supplements.
The Success by Health Affiliate Business Tour (PDF) shows that it’s theoretically possible to earn $1,000,000 a month by building a team of 10 affiliates who build teams of 10 affiliates down to six tiers.
However, the fine print states that the figures shown in the Commission Plan are just examples to show how the plan works and are not “guarantees of any earnings or income.”
Although Success by Health claims to be your “guide and resource” for success on all levels and to offer products and programs to build your body, mind, and spirit, it doesn’t explain how.
Second to None?In the Company Vision Message video found on the Success by Health website, Jay Noland introduces himself as the founder and CEO of Success by Health. He states Success by Health is a “financial opportunity second to none.”
Unfortunately, there is nothing on the Success by Healthy website to substantiate Noland’s claim that the Success by Health financial opportunity is unique.
Without an Income Disclosure Statement, it is impossible to compare the Success by Health opportunity with any other opportunity.
Success by Health Sells the Opportunity.
Product claims about the world’s most powerful and potent form of the king of herbs, to earning enough to be financially independent, to empowering people, to supporting a school in Kenya; it all directs a visitor’s attention to the Success by Health opportunity.
And, yet, the most convincing evidence the opportunity is genuine would be to show us how much Success by Health affiliates are earning. Unfortunately, Mr. Nolan does not show us how much affiliates are earning or if they are earning anything at all.
If the Success by Health opportunity were indeed “second to none” as Mr. Nolan claims, an Income Disclosure would prove it.
Jay Nolan MLM Experience.
Before founding Success by Health, Jay Nolan co-founded Organo Gold, a multi-level marketing company that promotes Ganoderma coffee.
After leaving Organo Gold, Nolan launched SereniGy, an MLM which also promotes Ganoderma coffee. SereniGy was purchased by Rain International, a large MLM company.
After selling SereniGy to Rain International, Nolan launched Success by Health which promotes, you guessed it, Ganoderma coffee.
The pattern of Nolan’s experience with MLMs and Ganoderma coffee is well established.
Not an MLM?
Although Jay Nolan has an extensive and undeniable track record with multi-level marketing, the Success by Health website does not describe the company as an MLM.If you visit the company page on the Success by Health website, you won’t find any information about the company at all. None!
You will find a bold statement that WE BELIEVE…THE HUMAN BODY CAN LIVE TO 120 YEARS OF AGE.
An intriguing belief to be sure, but that’s all it is. It doesn’t help us to evaluate the company or opportunity.
There is a video on the company page, but it’s not about the company. It’s about the fungi Ganoderma, Success by Health products and the opportunity.
It ends with the promise “You can now have it all.” And, “Giving you more of the life you deserve.”
Success by Health Products.
Success by Health promotes “MycoCafe” a beverage line which contains roasted Coffee Beans, Ganoderma, and other Myco-herbs. Product claims include reducing the negative effects of caffeine and helping to build the immune system.
SBH also promotes Ganoderma teas and a line of nutritional supplements.
I was unable to determine the ingredients in the MycoCafe line of beverages, other than it’s a proprietary blend. Without looking at the listed ingredients, we cannot be sure how much Ganoderma each beverage contains. Or if it contains an effective dose.
Success by Health has heavy competition from several MLMs and countless retail outlets, including Amazon and eBay.
Two large competitors are Organo Gold and SereniGy, now Rain International, the MLM companies Jay Nolan helped to create.
A competing brand of Ganoderma coffee is available on Amazon for $8 for 30 servings, free shipping included.
Also, half a pound of pure Ganoderma powder is available online for $15.
With this kind of competition, it might be challenging to build a retail business promoting the Success by Health brand or to build sales teams.
Dr. Amos Abuga, MLM Guru.On the “Foundation” page of the Success by Health website, we are introduced to the Success By Helping Foundation, which is said to be supporting a children’s home in Kenya. According to the website, this project was spearheaded by Dr. Amos Abuga.
Without detracting from the charitable work of Dr. Abuga, it’s interesting to know that he also has a history in MLM and that the same children’s home was used for marketing Jay Nolan’s former company, SereniGy.
Dr. Amos Abuga is described as an MLM Guru in this online article. At the bottom of the article, you’ll see a video of Jay Noland as the CEO of SereniGy using the children’s home in Kenya to promote that opportunity.
Incidentally, Success By Helping Foundation is not listed as a charitable organization in either charitycheck101.org or charitynavigator.org.
Five Essential Questions.
Jon Taylor, who has extensive experience with direct sales companies and who writes critically of the industry, established five questions we can use to analyze a direct sales opportunity.
According to Taylor, when one of these questions is answered with a ‘yes,’ it indicates that the commission payout favors large team builders.
There is not enough info available on the SBH website to answer all five questions conclusively. I post the questions below. Read Taylor’s explanation of each question and what it reveals.
In your investigation of SBH, you may find the information you need to better answer these questions.
Is Success by Health dependent on recruiting?
Success by Health has a retail sales program. Where an SBH retailer sells to family and friends or through home parties, trade shows, and kiosks. Retails sales generate a straight commission.
SBH is careful to state that customers are the foundation of their commission plan. A $15 theoretical commission is given in the SBH Affiliate Business Tour (PDF) detailing retail sales.
The Simple Example given on the business overview shows that it’s theoretically possible to earn $4,500 a month with straight retail sales.
However, SBH offers powerful incentives to build a team of affiliates, and the theoretical example of possible earnings with a strong team of affiliates is $5.5 million! That’s a big difference.
The Success by Health Affiliate Business Tour is careful not to use the word recruiting, but it does encourage building a team that is six tiers deep. How those team members are acquired is not clear.
It’s worth comparing the commissions earned by retailing products to customers with the bonuses earned from selling “Accelerator Packs” to new affiliates.
The example commission earned by retailing products to customers is $15.
The example an “Accelerator Bonus” earned by selling a $500 “Accelerator Pack” is $125.
The example of an “Accelerator Bonus” earned by selling a $1,995 “Accelerator Pack” is $400.
Big money is made by “building a team” and promoting Accelerator Packs.
Jon Taylor urges caution with opportunities that require building teams because participants in such programs might lose both time and money.
Does Success by Health Permit Unlimited Recruiting?Again, Success by Health does not use the word “recruiting,” so I’ll use the phrase “team member acquisition” instead.
I did not find information on the Success by Health website to indicate that the acquisition of team members was limited or restricted in any way.
Where Team Member Acquisition is not limited the market may become saturated. Newer team members might find it difficult to build a team. And there is a clear advantage to team members who join the organization early and position themselves at the top.
Are Success by Health Affiliates Required to Spend Money to Get Started and then Continue to Spend to Qualify for Commissions or Bonuses?
Joining Success by Health at the lowest level costs $49. This entry level gives you the opportunity to sell SBH products at retail. Beyond that, it isn’t clear from the SBH website if an affiliate is required to keep spending money to qualify for commissions or bonuses.
Is SBH Right for You?
Investing in an opportunity is not about rolling the dice and hoping for the best. It’s about bringing value to the marketplace.
Ganoderma is an interesting fungus, but it’s probably not the secret to living to be 120 or a magic ticket to success.
If you want to sell Ganoderma coffee, you can do it today and not have to pay anyone for the privilege. There are thousands of affiliate programs online that are free to join. They will happily pay you.
Earlier, I suggested that you write down what you wanted from Success by Health. Do you think you can get it with the SBH opportunity?
Think about what you will risk if you join SBH. What will it cost you and is it worth it?
The Last Word on Success by Health.Because Success by Health does not publish an Income Disclosure, we cannot determine how much affiliates are earning or determine a statistical probability of success.
Nor can we determine how much it will cost to build a successful business with Success by Health or how long it will take to be profitable.
An Income Disclosure is essential to performing proper due diligence. Without thorough due diligence, if you join Success by Health, you are just rolling the dice and hoping for the best.
We do know that it will cost money to join SBH and that it may cost a lot of money, depending on the options you choose.
We know that SBH has a strict no refund policy. If you spend money with SBH, you cannot get your money back.
We know that competition for Ganoderma coffee and tea is extensive. People can purchase similar Ganoderma coffee and tea elsewhere for less. Basic economics tells us if people can get it cheaper somewhere else, they will.
Because SBH has a strict no refund policy and because people can purchase similar products cheaper somewhere else, there is a reasonable chance an SBH affiliate might get stuck with products they cannot sell and thus never earn more than they spent on products.
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