LifeVantage Review


LifeVantage Review

LifeVantage presents itself as a direct selling company with a lucrative business opportunity. However, in this LifeVantage review a closer look reveals some disturbing details.

Is LifeVantage a good business opportunity? Based on objective criteria, LifeVantage does not appear to be a good business opportunity because most people who try the LifeVantage opportunity do not make money.

In evaluating LifeVantage, I objectively analyzed five factors based on information found on the LifeVantage website. You can use this information to determine if LifeVantage is right for you.

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Is LifeVantage a Legitimate Business Opportunity?

If you are considering the LifeVantage business opportunity, you might be very excited about the prospect of earning a lot of money, or maybe even becoming financially independent in a few years.

If you make the wrong decision about LifeVantage, you could instead lose a lot of money, waste a lot of time and energy, damage personal relationships and possibly harm your job or career. It happens.

LifeVantage ReviewAs much as possible, I encourage you to take a sober view of LifeVantage and carefully consider the points I make in this article. If you are too excited to make a rational decision, ask someone you trust to read this article and help you make the best decision for you.

Read Why Affiliate Marketing is Better than MLM

LifeVantage Sells a Dream.

Remember, LifeVantage is selling you a dream that you can have your own business and make lots of money. Unfortunately, as you will see in a moment, most LifeVantage distributors lose money.

To determine if LifeVantage is a genuine business opportunity, I asked five revealing questions and then answered each question from information on the LifeVantage website.

I also write a bit about the MLM industry in general and what it takes to succeed as a distributor.

Dr. Jon Taylor.

Dr. Jon Taylor, Ph.D. created these questions as a means of determining if an MLM is a pyramid scheme or a recruiting scam. Unfortunately, the laws governing MLMs are becoming so lax that most have more in common with scams than they do with legitimate direct selling opportunities.

Five Questions.

Here are the five questions I asked to determine if LifeVantage is a legitimate business opportunity;

  1. Is success with LifeVantage dependent on recruiting?
  2. Does LifeVantage permit unlimited recruiting in a specific area?
  3. Are LifeVantage distributors required to spend a lot of money to get started and continue to spend money to qualify for commissions or bonuses?
  4. When a sale is made, does the LifeVantage distributor making the sale earn about the same as someone upline who had nothing to do with the sale?
  5. Does LifeVantage pay overrides or commissions on more than four levels above the distributor making the sale or purchase?

In this article, I focus on these questions one at a time and show you why the answers are so important. Ultimately, by answering these few questions, you can determine how much money you can expect to make with LifeVantage and the statistical probability of your success.

Is LifeVantage a Pyramid scheme.

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Is Success with LifeVantage Dependent on Recruiting?

Yes. LifeVantage is dependent on recruiting. Look at the LifeVantage compensation plan, and you will see that at every level, a distributor is required to recruit.

Like a pyramid scheme, if LifeVantage stopped recruiting, the company would collapse.

Direct selling scams are identified by their focus on chain recruiting instead of selling products to the public. Chain recruiting is when a distributor is forced to recruit more distributors who then recruit more distributors.

Chain recruiting combined with other unethical policies leverage the wealth of a sales force, so money flows up through the organization and concentrates in the pockets of the founder and top-level distributors.

Leverage.

This leverage takes money, time and energy from the majority of the distributors who are forced to buy products and recruit more distributors who are then forced to buy the product and recruit, etc. so only a very few at the top making money.

Because LifeVantage is dependent on recruiting, it is probably a de facto pyramid scheme regardless if it is declared to be a pyramid scheme by authorities.

Does LifeVantage Permit Unlimited Recruiting in Any Given Area?

Yes. LifeVantage does permit unlimited recruiting. Unlike true direct sales, no territories are protected. As a LifeVantage distributor, you are competing against all other LifeVantage distributors, even the ones you recruit and those with a global online presence.

Recruiting is Difficult.

a pyramid of peopleAs soon as you sign up as a distributor, you will probably discover it is difficult to recruit new distributors because the area is saturated with LifeVantage distributors. Prospects have already heard the pitch and made their decision. Or worse, they’ve tried LifeVantage and lost money.

With a legitimate sales opportunity, your territory would be protected like a retail franchise. For example, you might have a territory of 10,000 people or a mile radius around your home. By controlling territories, a legitimate opportunity offers realistic income potential.

Unfortunately, LifeVantage does not protect territories. Instead, it promotes unlimited recruiting wherever LifeVantage is legal. Unlimited recruiting creates the illusion that you can recruit the world and become very successful. Unfortunately, that is all it is, an illusion.

Unlimited recruiting is a characteristic of a pyramid scheme. Pyramid schemes live and die by recruitment. When recruiting stops the scheme collapses.

A pyramid scheme cannot survive where territories are protected and recruiting limited.

Are LifeVantage distributors required to spend a lot of money to get started and continue to spend money to qualify for commissions or bonuses?

Yes. LifeVantage distributors are required to buy bulk products in the form of “Opportunity Packs” to launch their business and then continue to buy products each month on auto-ship to qualify for commissions and bonuses.

The LifeVantage “Opportunity Pack Table,” found on the LifeVantage website, lists three “Opportunity Packs” that cost $300, $600 and $1,200.

Also, look at the LifeVantage Compensation Plan, and you will see that at every level a distributor is required to buy a minimum amount of product. The minimum amount of product a distributor must move through their organization ranges from 100 PV to 200 PV with a minimum 40PV purchased by the distributor.

PV means “Personal Volume.” It’s a point-based metric assigned every LifeVantage product. If 1PV equals $1, the minimum product purchase per month is $100.

Pay to Play.

Requiring distributors to buy a minimum amount of product is “Pay to Play.” “Pay to Play” is a characteristic of a pyramid scheme.

Distributors can boost their monthly PV by buying more product. Also, “Pay to Play” encourages distributors to set up dummy distributors and buy more product through the dummy accounts to create the illusion of success. Naturally, this strategy can quickly lead to insolvency.

Please think about this next point very carefully. When you join LifeVantage as a distributor, you must pay the company for the privilege of selling their product. And, you must continue to pay for that privilege each month by buying more product.

No other industry does this. It’s insane and pushes the major costs of operating the company down to the lowest levels which can least afford it.

A legitimate direct selling opportunity does not make you pay for the privilege of earning money for the company.

Pay to PlayWhen you add the cost of buying products to the operating costs of doing business as a LifeVantage distributor, you lose money.

Over time, the cost of buying products can become thousands of dollars. If you were required to invest thousands at the beginning, the nature of the LifeVantage pyramid would be obvious. However, by milking you a little each month and promising you success, the scheme is not as apparent.

When a sale is made, does the LifeVantage distributor making the sale earn about the same as someone upline who had nothing to do with making the sale?

Yes. When a LifeVantage distributor makes a sale, each level of her upline earns about the same from that sale although they had nothing to do with it.

In other words, the money flows to the top. Generally speaking, only the people at the top are paid. This is a characteristic of a pyramid scheme.

Does LifeVantage pay overrides or commissions on more than four levels above the distributor making the sale or purchase?

Yes. LifeVantage pays overrides on nine levels. More than four levels are unnecessary and reveal a structure that funnels money from the bottom of the organization to the top, a characteristic of a pyramid scheme.

Legitimate direct selling companies have no more levels than is necessary to manage the sales force. The most are usually only four; Local, State, Regional and National.

The More Levels the More Leverage.

The more levels in an MLM, the more leverage is created to take money from thousands of distributors by forcing them to buy the product and channeling that money to a few at the top.

Leverage in the LifeVantage organization is the same as “residual income.” Please keep in mind that this income is generated by forcing the downline to buy the product. The wealth at the top of LifeVantage comes out of the pockets of the little guys at the bottom.

For example, imagine that a LifeVantage distributor recruits five new distributors. And assume that those five distributors recruit five, and so one down the line. And, assume a $5 commission on each sale. These simple assumptions reveal the exponential growth of the pyramid. The example below is for only six levels. LifeVantage has nine levels!

The leverage of a pyramid scheme.

A Product-Based Pyramid Scheme.

LifeVantage is yes for every question.

According to Dr. Taylor, if the first four questions or all five are answered with a ‘yes’ a high degree of exploitation and harm to distributors is evident. And that LifeVantage distributors are unwitting customers locked into spending more on LifeVantage products than they are earning. The probability of ever earning a positive cash flow is near zero.

The LifeVantage Earning Disclosure.

A link to the LifeVantage Earnings Disclosure, aka Distributor Compensation Summary, can be found in the footer of the LifeVantage website.

The Distributor Compensation Summary is extremely misleading. Read it carefully. You’ll see that your prospects of making money with LifeVantage Blackjackare doubtful. The odds of making money playing Blackjack in Vegas are better than your odds of making money with LifeVantage.

According to an article on Forbes.com, your odds of winning at Blackjack are 50/50. Keep that number in mind and take a look at the LifeVantage Distributor Compensation Summary.

You can read the text on the first page if you want, but it’s the table on page two where things get interesting. Notice on the top right corner, it says “Average % of Paid Distributors as a % of Total Distributors.”

LifeVantage Doesn’t Count Losers.

LifeVantage only counts the distributors who made money! That is very misleading. It looks like 40% of LifeVantage distributors made $9,440 a month, but that is not true.

The $9,440 a month figure is the maximum and could have easily been manipulated by someone at the top dropping $9,440 on a dummy account.

Look again at the table.

It says that 40% of the LifeVantage distributors Who Earned a Commission earned on average $13 a month! Stay with me. It gets worse.

If you add up the percentages in the far-right corner, it should add up to 100%, but it doesn’t because LifeVantage did not count the distributors who did not earn any commissions.

Add up the percentages, and you get 76%. That means that 24% of the distributors did not make a single dime in commissions. Stay with me. It’s going to get ugly.

Add the missing 24% that did not make anything, to the 40% that made an average of $13 a month, and you can see that 64% of the LifeVantage distributors earned less than $13 a month in commissions.

And, if that wasn’t bad enough.

Remember, a LifeVantage distributor must either buy or move a minimum of 100PV of product each month. Assume that costs the distributor $100 a month.

Keep that number in mind and look at the second level of the LifeVantage table. You’ll see that 18% of the distributors earned an average of $79 a month. They didn’t break even.

Remember, 64% of the LifeVantage distributors made even less. In other words, 82% of LifeVantage distributors lose money! And that’s as good as it gets.

Remember the blackjack odds you have only a 50% chance of losing. LifeVantage you have an 82% chance of losing. That’s no way to run a business.

When you factor in the expenses of doing the business, the odds are substantially worse.

Look at the percentage of distributors who earn enough to live on. It’s minuscule.

Slave Wages.

LifeVantage is a trapYou have to be at least a PREMIER PRO 5 to earn on average enough to survive. That level pays a monthly average of $2,551. Only 1% of the LifeVantage distributors earn that. Only 1%.

Remember that is what was paid in commissions. It does not include the cost of products, paying to meet minimum PV or business expenses.

In other words, there is a 99% chance you will earn substantially less than $2,551 a month as a LifeVantage distributor.

It doesn’t matter if you work hard, how much your sacrifice, how good you are, how much you think positively, how much your spouse believes in you or how lucky you feel. These are the numbers. As a LifeVantage distributor, the odds are stacked horribly against you.

The only advantage LifeVantage offers is to the founder and the handful of distributors who were there when the company was started. Everyone else is at a disadvantage.

How to Succeed as a LifeVantage Distributor.

Success as a LifeVantage Distributor means you must be able to go into someone’s kitchen, look them in the eye and sell them the dream of making lots of money with LifeVantage and at the same time know in your heart that they don’t have a snowball’s chance in Hell. And you have to do it day after day, week after week for years.

Product Competition/Market.

LifeVantage product line includes Protandim, Axio Energy Vault, Axio Endure Charged, plus nutritional, weight loss, and beauty products. There’s nothing special about any of these products. They’re expensive, and there is massive competition from retail stores, eBay, Amazon, Walmart, every drug store, other distributors and dozens of competing MLMs.

It will be challenging to sell LifeVantage products.

Sales can be difficult when you’re trying to talk someone into buying an expensive product they don’t want, don’t need and didn’t ask for.

The LifeVantage Compensation Plan.

The LifeVantage Compensation Plan has little bearing on reality. You’ve seen the real numbers in the LifeVantage Distributor Compensation Summary. Those dismal numbers are the numbers to remember.

The purpose of the LifeVantage Compensation Plan is to create the illusion that you can make a lot of money as a distributor and to dangle this illusion under your nose to keep you buying products.

LifeVantage Distributors are NOT Entrepreneurs.

LifeVantage distributors are not entrepreneurs. They are contractual commission salespeople who are forced to pay for the privilege of making money for the company.

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You Are Not Building a Business for Yourself.

As a LifeVantage distributor, you are not building a business for yourself. You’re spending your energy, time and money building a business for LifeVantage. Why would you do that?

Can You Make Money with LifeVantage? As a LifeVantage distributor, it is doubtful you will earn more than you spend on the product. A careful reading of the LifeVantage Distributor Compensation Summary shows that only 1% of LifeVantage distributors earn more than an average $2,551 a month BEFORE business expenses and mandatory product purchases are deducted.

Is LifeVantage a Pyramid Scheme? LifeVantage is probably not a pyramid scheme, however that does not mean it’s a good opportunity. Most LifeVantage distributors spend more on the opportunity than they earn. A minimum wage job is more profitable.

Related Articles:

Why Affiliate Marketing is Better than MLM

The Heartbreak of MLM

How to Evaluate an MLM Company

If you found this article helpful or have experience with LifeVantage to share, please leave a comment below. Thank you.

19 thoughts on “LifeVantage Review

  1. My wife signed up as LifeVantage LFVN distributor. It was sold as a patented miracle product.
    The patent expires spring of 2025, per the 10-k.
    I expect that generic versions will be sold everywhere for 1/3 the price. Competitors are selling essentially the same combo of ingredients for $40 for 120 pills Versus $41 for 30 pills and making the same NRF2 activator claims.
    Even Dr. Joe McCord who left the co. is now competing against LifeVantage selling a similar blended product for $50 for 60 pills.
    I asked her upline about this patent issue and the answer is you have to believe in your business.

    1. Hi, Bob!

      Thanks for sharing your experience with LifeVantage. The prices you quoted are insane. The ingredients in LifeVantage NRF2 (aka Protandim) are not miracle cures. They are Milk thistle extract, ashwagandha, bacopa, green tea extract, turmeric extract and black pepper extract.
      For $50 you can buy a boatload of the ingredients. Incidently, LifeVantage changed the ingredients for NRF2 sold in Japan. So, it’s not about the miracle formula. It’s about the story.

      Thanks for stopping by,
      Gary

  2. Hi Gary,

    I have read your article with all necessary information about LifeVantage.Really this is an awesome article.I did not have any idea about it.By reading your article I understand that it’s not a good opportunity for earning money because it’s a scam like MLM.They showoff themselves as a marketing company and offer business opportunity for earn money but I think this is only a trap for the people to join into LifeVantage.I hope this will be very much helpful for the people.I am going to share it with my friends and relatives so that they can take the benefits from this.Thanks for sharing this.

  3. Thanks for the candid review of Lifevantage.  I had not heard of it before, so you saved me a lot of research time if I did run into it at some point.

    People are so overwhelmed by the numerous opportunities out there that your article will save folks a lot of time and money from making the wrong decision concerning this opportunity.  The five (5) questions developed by Dr. Jon Taylor makes it easy to determine the legitimacy of any given opportunity.

    Any time an opportunity is dependent on recruiting and not product sales that is a major red flag.  Also the need to spend a significant amount to be part of the opportunity is another signal to stay away.  You did an excellent job outlining all the factors which add up to a reason to stay away from this opportunity.  Thank you.

    1. Hi, Joseph Stasaitis!

      LifeVantage is a very slick MLM. As with all MLMs, there is no genuine opportunity. The story they tell about making money and living your dreams is just a marketing ploy that emotionally bonds people to the company so they will continue buying expensive products.

      Thanks for stopping by,

      Gary

  4. It does not sound like there is anything unique about LifeVantage to lead anyone to think they could be successful.  It is just another “me too” company with an MLM business model structure.  I am not associated with any MLM company. I have just done lots of research on network marketing companies. Plus, I personally know and socialize with several multi-millionaires who made it big in their respective companies. The one common thread among them is the realistic view that to do well in the long term is to build a strong sales team focused on selling products. They have done well because they mastered the skills required to recruit, train, motivate, and support their sales teams. And, no, they did not try to recruit me. 

    1. Hi, Glen,

      It’s true that a few people do succeed with MLM, but the number is minuscule and not consistent with the dream companies like LifeVantage promote. Mathmatically, it is impossible for more than just a few to succeed with MLM because there isn’t enough people on the planet for everyone to have downlines of thousands of distributors.

      As you point out, success with MLM requires mastering recruitment most of all, plus training, motivating and supporting a large downline. An outgoing and charismatic personality would be an advantage.

      I’ve know a few people who were successful with MLM too and some of them seemed like good people. However, I remain convinced that MLM is an predatory and exploitative business model. 

      In order to recruit people into the business it is necessary to sell them the dream of becoming financially independent while knowing that they have less than 1% chance of success.  This strikes me as unethical.

      Thanks for stopping by,

      Gary 

  5. I am in shock after reading your article. First of all, I’m shocked by the fact you are not promoting  LifeVAntage and instead you are telling the truth about it. Secondly, I’m shocked by how bad the scheme is. I didn’t know anything about LifeVantage but I had little bit of knowledge in pyramid schemes because a friend of my friend tried to recruit me into one. Now I know how horrible the scheme is, I’m so glad I’m not a part of it. I wouldn’t be able to sell a “Dream” that I don’t believe in!! Thank you so much for writing such an educational article. I hope it will help a lot of people to make a right decision.

    1. Hi, Saori!

      I’m pleased you found my article about LifeVantage informative. 

      LifeVantage and most MLMs do a thorough job in convincing people that they have a business opportunity that will change people’s lives. They don’t. None of them can deliver on the promise of opportunity.

      Income disclosure statements clearly show that a LifeVantage distributor would make more money doing just about anything else.

      Years ago, I made some decisions I regret because of lies told to me by an MLM company. It still hurts to know that they were only exploiting me and did not care the damage they caused. Now that I’m a little smarter and better informed, I feel I must share the truth.

      Thanks for stopping by,

      Gary

  6. LifeVantage is no different from other MLM platform hunting for people to reap off. I think the problem with people is that many fall for the idea of getting rich quickly with no effort which is not possible. But it is evil for someone marketing MLM for people when you know that they have zero chance of making profit or success. I wish people are no more victims of this scammers. Good job Gary! 

    1. Hi, Fortune!

      You are so right. MLMs like LifeVantage are predatory. 

      In the past, I’ve been drawn into different MLMs and worked my buns off trying to succeed. It just isn’t possible.

      LifeVantage and the entire MLM industry is not about helping people build businesses. They’re about tricking people into buying over-priced products.

      Thanks for stopping by,

      Gary

  7. I have took my time to learn more about MLM business and found most are scam and not reliable. Lifevantage is just another phyramid scheme,bad stories everywhere on how MLM took people’s money away and time wasted. 

    Thank you for taking your time to review how real lifevantage is. Best regards

    1. Hi, Adamuts!

      I agree. There is plenty of information online about how bad MLMs are. LifeVantage is typical of the industry.

      Unfortunately, most people who should research MLM before getting involved don’t do it. I can understand why too. When you’ve been sold the MLM dream, it’s exciting, plus most of us want to trust people, particularly if they are our friends or relatives, which is the case with most MLM recruiting.

      With any potential business venture, it is essential to perform due diligence. In the case of MLM, that means fully understanding the Income Disclosure for the company and seeing past how they manipulate the numbers.

      Thanks for stopping by,

      Gary

  8. I have heard about lifevantage a few times but always thought that it looked like a scam because of its pyramid nature.

    Thank you for taking the time to research the information! It is crazy that they didn’t even change the numbers on the sales report. I have never paid for a service like this but have heard a lot of bad stories from those who have. What advice would you give to someone who has no affiliate marketing experience but wanted to start?

    1. Hi, Ola!

      I appreciate your comment. LifeVantage and MLM in general is not an opportunity. The story they tell about making money is really just a marketing ploy to entice people to become distributors. Across the industry, only about 1% earn more than they spend on products. 

      LifeVantage and MLM are not designed to help people build a business. They are designed to lock people into buying over-priced products every month.

      Thanks for asking about where you can learn affiliate marketing. My friends and I have an extensive training program and a supportive community that teaches affiliate marketing and other strategies for building a profitable online business. We specialize in helping people who have no experience with online marketing.

      You can try our program for free, no credit card needed, and see if it’s right for you. As you grow as a marketer, you may want to upgrade to a paying membership. You’ll know if that is right for you when the time comes.

      To enroll in the FREE affiliate marketing training program, Go Here.

      Thanks for stopping by,

      Gary

  9. I’m getting pretty tired of the MLM pyramid scheme craziness out there. I don’t understand why people are still signing up for them. My cousin, who has a master’s degree (!) just signed up for a different MLM/pyramid scheme (not LifeVantage but one that sells similar products, so it would be a competitor) and is convinced it’s going to change her life. I would have thought she would have known better….but now I’ve been contacted about her business and the “opportunity” she has for me more than 4 times in the past month!

    LifeVantage is just another one of these pyramid schemes. Something needs to be done about them. They’re out of control! I’m glad you were honest in your review. The world needs more honest people willing to call out the illegitimate businesses. I loved your analogy of being more likely to win Blackjack in Vegas than you are to make money off of this scam.

    1. Hi, Holly!

      I’m tired of all the MLM craziness too. It’s getting worse by the minute. Many MLMs are billion dollar companies and they have the political clout to influence the laws governing pyramid schemes. Also, the FTC does not have the ability to police all the MLMs. And, to make matters worse, in recent years pro-MLM attorneys have been appointed to high positions in the FTC.

      You mention that your cousin joined an MLM that wasn’t LifeVantage. They get people from all walks of life and educational levels. I’ve known medical doctors to join these schemes.

      LifeVantage and the MLM industry have perfected their recruiting methods. The foundation of their appeal is emotion. They get people excited about the so-called opportunity and then work to keep them excited. We humans cannot be logical and emotional at the same time. It’s part of the Fight or Flight response wired into our brains.

      Your cousin made an emotional decision when she joined her MLM. As long as she is mesmerized by the dream they sold her, she’ll continue to believe she is chasing a genuine opportunity. Unfortunately, the odds are that she will spend a lot of money and time, and perhaps alienate some friends and family before she sees the true.

      I hope you understand that your cousin has been manipulated and exploited. Her admirable desire to improve her finances was used against her by a marketing machine that chews people up and spits them out for profit. The person who recruited her is also a victim.

      If you’d like to share the name of the company your cousin joined, I’d be happy to research and write about it.

      Thanks for stopping by,

      Gary

      1. Thanks, Gary! She joined Arbonne. I had never heard of it before she mentioned it to me. She has since recruited another family member herself, so it’s a bit alarming.

        1. Hi, Holly!

          Arbonne is a typical MLM. It looks slick and inviting on the outside, but the numbers in their earning disclosure give away the truth. Your cousin will spend more money on Arbonne products than she will make.

          The Talented Ladies Club wrote a thorough review of the Arbonne business opportunity and concluded “that most people should not expect to make any money ever in Arbonne.”

          Their article does a good job of examining the Arbonne Earning Disclaimer and showing that making money with them is nearly impossible. Your cousin would have much better odds playing Blackjack in Vegas.

          You can read their full Talented Ladies Club review of Arbonne here: https://www.talentedladiesclub.com/articles/how-much-money-can-you-really-make-working-for-mlm-arbonne/

          The Arbonne opportunity is not real. It’s a marketing ploy designed to trick people into buying product.

          Eventually, your cousin will come to the realization that she is spending more than she is earning with Arbonne.

          At some point, your cousin may experience humiliation and shame. When that happens, it is essential that family members assure her that she is still loved and view her experience with Arbonne as just a hard life lesson.

          Thanks for stopping by,

          Gary

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